摘要 本文从品牌移植和品牌创新两个维度分析湖南卫视选秀节目，从理论上总结其发展策略，它的经验值得业界重视和借鉴。
关键词 选秀节目 品牌 战略
Abstract This article analyzes HuNan TV’s show program from two aspects which are the brand transplantation and innovation, and it also concludes its developing strategy. Its experience can be learned by TV industry.
Key words the sh..